What exactly is SEO ?

Let me give a you a rough explanation of how search engine optimization (SEO) works, and why it’s so important you utilize it. Without attention to your own SEO, your website does not have a chance of ranking in Google’s search engine results.

Google’s search engine is based on complex mathematical search “algorithms”. These algorithms are what define Google’s ability to deliver the most relevant content to the user, based on their search query. The exact criteria that these algorithms are based on is a closely guarded secret, but there are some interesting articles written by authorities on the subject that can shed some light on what they most likely are.

Every day, Google sends out “spiders” (robots) to crawl the web looking for new and updated content. Just imagine a what a mammoth task this is, considering how many millions of webpages there exist on the world wide web. These spiders crawl the web relentlessly, reporting back on what they discover. Their findings are evaluated against more than 200 criteria to determine whether or not the content they have found is valuable or not.

In a nutshell, SEO is the art of keeping these little spiders happy, making sure that they only report good things about your website when they return home. SEO is a complex field that is evolving and changing continuously, as Google updates its algorithm in its endeavour to provide users with the most relevant content based on their search queries.

I hope this article has been informative and helped you understand what SEO is.

Best Regards

Carl Heyns